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Heyday Center Chiratidzo cheKambani by Sha Feng and Jiayi Lu

Heyday Center Chiratidzo cheKambani by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.


SimbiGirafiki· 2025

Heyday Center Chiratidzo cheKambani

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

Colors

The Design

About Heyday Center Chiratidzo cheKambani

Heyday Center chiratidzo chekambani chakagadzirirwa nzvimbo yekudzidzisa inopa masevhisi ekuita mitambo zvakanaka, kurapwa kwemuviri uye rubatsiro rwekudzidza kunyika dzekunze. Chiratidzo (logo) chakaumbwa segwaramutswe riri kukwira, muumbwe unoratidza kufambira mberi kusingaperi uye kuzvivandudza. Bhii rechitsauko H rakavakwa kubva pazviumbwa zviviri zvakaenzana zvenhamba rimwe chete, zvakaiswa mumaitiro anoonekwa uye asingaonekwi (positive nenegative), kuratidza kusvika pamusoro-soro. Ruvara rwebhuruu rwakashandiswa seruvara rukuru kuratidza njere, hunyanzvi hwebasa uye runyararo. Chiratidzo ichi chinoratidza nzira inoshandiswa yekambani inobva pa data.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Heyday Center Chiratidzo cheKambani, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Heyday Center Chiratidzo cheKambani inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Heyday Center Chiratidzo cheKambani inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

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