Sirivha Girafiki · 2025
Sawamura Award 2024 Chiratidzo Chikuru cheChiitiko
- Mubairo weSirivha we A' Design Award 2025 in Girafiki
- CLIENT: SAWAMURA Inc.
- Estimated Number of Design Views: 63,046
- Verification code 63A1439AA1 · Verify this award
Colors
About Sawamura Award 2024 Chiratidzo Chikuru cheChiitiko
Sawamura Award 2024 ichiratidzo chikuru chakagadzirirwa chiitiko chekambani chevashandi vatsva, chakaitirwa munhandare yechinyakare yeKabuki muKyoto, Japan. Dingindira rechiitiko ichi raiva tsika nemagariro pamwe nekuvandudzwa kutsva. Mavara eshoko rekuti KABUKU akanyorwa netaipografi yakasiyana-siyana, zvekuti bhii rimwe nerimwe rinoshanda sebhii uye semufananidzo. Mavara echinyakare eJapan nemapatani akatorwa munhandare akasanganiswa nehurongwa hwemavara hutsva. Chiratidzo chikuru ichi chakashandiswa pazvitupa, mikoka yakaumbwa semativikiti eshoo, zvisimbiso uye pakushambadzira, zvichipa chiitiko ichi chitarisiko chakabatana.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Sawamura Award 2024 Chiratidzo Chikuru cheChiitiko, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Sawamura Award 2024 Chiratidzo Chikuru cheChiitiko inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Sawamura Award 2024 Chiratidzo Chikuru cheChiitiko chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
