94Hilook Kugadzirwa Kwechiratidzo Chekambani naEason Liu and Elvis Ku

Dhizaini 94Hilook Kugadzirwa Kwechiratidzo Chekambani naEason Liu and Elvis Ku ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2026 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2026

94Hilook Kugadzirwa Kwechiratidzo Chekambani

na Eason Liu and Elvis Ku

Mutengi: DaDao International Brand Research & Design Institute

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa 94Hilook Kugadzirwa Kwechiratidzo Chekambani

94HiLook ihurongwa hwechiratidzo chekambani hwakagadzirirwa chitoro chakasanganiswa chinobatanidza supamaketi yakasarudzwa zvakanaka, resitorendi yeyakiniku uye bhawa rekofi. Logo iyi inosanganisa nyanga dzenzombe, muswe wehove uye nhamba 94 kumiririra sarudzo yezvigadzirwa zvinobva panyika nemugungwa. Mavara matsvuku nematema akafemerwa nemidziyo yeJapan inonzi lacquerware, iine goridhe, bhuruu negirei yakajeka semavara anotsigira. Dhizaini iyi inoreverera mweya weunyanzvi weMusika weTsukiji kuTokyo. Mitemo yekuronga inoshanduka-shanduka inoshandisa chiratidzo ichi pazviratidzo, papakeji, pachiso chechitoro uye panhepfenyuro dzemagariro evanhu.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne 94Hilook Kugadzirwa Kwechiratidzo Chekambani, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. 94Hilook Kugadzirwa Kwechiratidzo Chekambani inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. 94Hilook Kugadzirwa Kwechiratidzo Chekambani inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Kukura & Kupakiwa: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Matagi: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
Tekinoroji Yekugadzira: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Changamire yeDhizaini: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Tsvakurudzo: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Chikurudziro: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Nguva yePurojekiti: The project finished in 2025 in Taiwan.
Mafambiro eBasa: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.