Yuplet Branding Chimiro cheKambani by Jake Wilkins

Yuplet Branding Chimiro cheKambani by Jake Wilkins is a highly esteemed winner of the very prestigious 2026 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2026

Yuplet Branding Chimiro cheKambani

by Jake Wilkins

Client: Yuplet

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yuplet Branding Chimiro cheKambani

Yuplet Branding chimiro chekambani chakagadzirirwa musika wezvigadzirwa zvakagadzirwa nemaoko uye zvinochengetedza zvakatipoteredza. Hurongwa uhwu hwakavakirwa pamucherechedzo wemwedzi muduku, unoshandiswa zvakafanana pane wordmark yakasarudzika, zviratidzo, mifananidzo uye magadzirirwo emapeji. Girini yakajeka inoratidza chiitiko chevatengi, ukuwo pepuru yakadzama inotungamirira vatengesi, zvichipa boka rimwe nerimwe revashandisi chiratidzo chakajeka. Zvimiro zvakatenderera, musiyano wakasimba uye zviratidzo zvinotanga nefoni, zvakatorwa kubva mutsvakurudzo nevatengi vechidiki, zvinotambanudza chimiro ichi pane nzvimbo dzese dzedhijitari nedzakadhindwa. Zvinhu zvedhijitari zvakagadzirirwa muchimiro chevector.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Yuplet Branding Chimiro cheKambani, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Yuplet Branding Chimiro cheKambani inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Yuplet Branding Chimiro cheKambani inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Dimensions & Packaging: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Tags: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
Production Technology: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Design Challenge: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Research: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Inspiration: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Project Duration: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Operation Flow: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Team Members: Jake Wilkins