Identity Created by Consumer (ICC) Corporate Identity System by Jone Aleksiunaite

Identity Created by Consumer (ICC) Corporate Identity System by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2013

Identity Created by Consumer (ICC) Corporate Identity System

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

19,119

Verified Award Winner

Verify Award Status for #27919

View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Corporate Identity System

Identity Created by Consumer i dhizaini inoshanda inoshandurika yekuzivikanwa kwekambani yakagadzirirwa iyo museum yezvinofadza yemazuva ano. Sisitimu iyi inosanganisa chikamu chisingashanduke nechikamu chinoshandurika. Zvikamu zvekuona zvakakosha uye zvinhu zvakadhindwa ndizvo zvinoumba chikamu chisingashanduke. Chikamu chinoshandurika chinovakwa kubva pane ruzivo rwunogadzirwa nevashanyi. Mushanyi mumwe nemumwe anogadzira chiratidzo chake pachake uye mufananidzo wekufamba. Zvinhu izvi zvinozoshandiswa kugadzira zvirangaridzo, mifananidzo inofamba uye chiratidzo chinoshandurika chinoratidzwa pawebsite uye pamascreen emadhijitari. Zvinhu zvekuona zvakagadzirwa zvichishandisa vector graphics uye vhidhiyo yakarekodhwa.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Identity Created by Consumer (ICC) Corporate Identity System, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Identity Created by Consumer (ICC) Corporate Identity System inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Identity Created by Consumer (ICC) Corporate Identity System inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus