SugarLady Ladies Brand Pop-up Store Basic Basa: Dhizaini Yemukati yeChitoro cheKanguva by Prism Design is a highly esteemed winner of the very prestigious 2017 Mubairo weSirivha we A' Design Award in Nzvimbo yeMukati neMusangano Competition Category.

SirivhaMukati· 2017

SugarLady Ladies Brand Pop-up Store Basic Basa: Dhizaini Yemukati yeChitoro cheKanguva

by Prism Design

Client: Prism Design

Mubairo weSirivha we A' Design Award Winner in Mukati Category

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Basic Basa: Dhizaini Yemukati yeChitoro cheKanguva

Bhuku Rinoti: SugarLady ndeyemukati mechitoro chekanguva chakagadzirirwa mhando yezvipfeko zvevakadzi muShanghai, China. Chibani cheshuga (sugar crystal) chinoshandiswa sepfungwa huru, chichibatanidza mukati nezita rebhurendi. Chikamu chega chega chekuratidza chakavakwa kubva mumuchina wesimbi wakafukidzwa nejira renylon rinoshandiswa mumafekitari. Mapaneru eLED ane muyero we600 kusvika 600 millimetres anovhenekera zvikamu izvi kubva mukati, zvichiita kuti chikamu chega chega chipenye zvinyoro-nyoro. Zvikamu izvi zviri nyore uye zvakareruka, saka zvinogadzirwa, zvichibviswa, uye zvichigadzirwazve mumaitiro akasiyana-siyana. Nzvimbo yakakura yakaita mamitiro 6 kusvika ku10, uye inosanganisira imba yekuedza zvipfeko.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne SugarLady Ladies Brand Pop-up Store Basic Basa: Dhizaini Yemukati yeChitoro cheKanguva, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. SugarLady Ladies Brand Pop-up Store Basic Basa: Dhizaini Yemukati yeChitoro cheKanguva inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. SugarLady Ladies Brand Pop-up Store Basic Basa: Dhizaini Yemukati yeChitoro cheKanguva chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI