ACP Alpha Container Pictures Chinjani Zita reMabasa: Corporate Identity by Julia Hell is a highly esteemed winner of the very prestigious 2017 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.
SirivhaGirafiki· 2017
ACP Alpha Container Pictures Chinjani Zita reMabasa: Corporate Identity
by Julia Hell
Client: Alpha Container Pictures
Mubairo weSirivha we A' Design Award Winner in Girafiki Category
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The Design
About ACP Alpha Container Pictures Chinjani Zita reMabasa: Corporate Identity
Rondedzero yeBhuku: ACP Alpha Container Pictures ndiyo dhizaini yekambani yakagadzirirwa kambani inogadzira mafirimu iri muBerlin. Chiratidzo (logo) chinobatanidza mavara mapfupi ACP nezita rakazara rekambani. Mitundu miviri yemavara (typefaces) inoshandiswa, fonti yestencil yemhando inoshandiswa pamakondinema anotakura mitoro (freight containers) uye fonti yetekinikari ye-monospace inofanana nemavara emashini yekunyora (typewriter). Chiratidzo chinowedzerawo mavara anoshandiswa, anoonekwa pamagwaro ekambani akadhindwa uye pawebhusaiti. Bepa rekambani (letterhead) rakakura mamirimita 210 ne 297, uye kadhi rekambani (business card) rine mamirimita 55 ne 85. Webhusaiti inogona kushanda pamidziyo yakasiyana (responsive) inovhurwa nevhidhiyo inozadza chidhinha chose.
The Recognition
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne ACP Alpha Container Pictures Chinjani Zita reMabasa: Corporate Identity, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. ACP Alpha Container Pictures Chinjani Zita reMabasa: Corporate Identity inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. ACP Alpha Container Pictures Chinjani Zita reMabasa: Corporate Identity chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Dimensions & Packaging
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Tags
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Production Technology
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Design Challenge
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Research
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Inspiration
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Project Duration
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Operation Flow
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Patents
- None
- Team Members
- Full-Stack Web Development: Jannis Hell
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