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DuePiùTre – Più Che Hamburger Chinoonekwa by Laura Ferrario

DuePiùTre – Più Che Hamburger Chinoonekwa by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.


BronziGirafiki· 2017

DuePiùTre – Più Che Hamburger Chinoonekwa

by Laura Ferrario

Client: Ferrariodesign

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

15,750

Verified Award Winner

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Colors

The Design

About DuePiùTre – Più Che Hamburger Chinoonekwa

DuePiùTre idiki bistrot inopa Kwete chete maHamburger, asiwo pastrami uye doro rinogona huku, zvese zvakadzokororwa nezvitsva uye zvechokwadi zvigadzirwa zveItaly. Iyo bulldog yakasarudzwa nekuti panguva yeHondo Yenyika Yekutanga yaive mascot yeUnited States Navy, uye nekuti imbwa inopfuyo yemumwe webistrot shamwari. Kutsiva zita rakagadzirwa renzvimbo, dhizaini yacho inosanganisira ngowani yechef yebulldog uye mubhadharo unoedza kuburitsa pfungwa yenzvimbo inopa chikafu nenzira yakatwasuka.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne DuePiùTre – Più Che Hamburger Chinoonekwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. DuePiùTre – Più Che Hamburger Chinoonekwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. DuePiùTre – Più Che Hamburger Chinoonekwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags
Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology
The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge
The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration
A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration
The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members
Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits
Fotoforma

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