InterBrasil Logotype Redesign Chiziviso Chorudzi naMateus Matos Montenegro

Dhizaini InterBrasil Logotype Redesign Chiziviso Chorudzi naMateus Matos Montenegro ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2020

InterBrasil Logotype Redesign Chiziviso Chorudzi

na Mateus Matos Montenegro

Mutengi: InterBrasil

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

60,987

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#86886

Onai Portfolio Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa InterBrasil Logotype Redesign Chiziviso Chorudzi

Iko kukurudzira kweiyo rudzi rwekufunga zvakare uye kugadzirisa patsva kwaive shanduko mukuvandudza uye kubatanidza mutsika yekambani. Dhizaini yemoyo yaisakwanisa kuve kunze kweiyo mhando, inokurudzira mubatanidzwa vese mukati nevashandi, asiwo nevatengi. Mubatanidzwa wakabatanidzwa pakati pezvakanakira, kuzvipira uye mhando yebasa. Kubva pane chimiro kusvika kune mavara, dhizaini nyowani yakabatanidza moyo kupinda muB uye muchinjika wehutano muT. Mazwi maviri akabatanidzwa nepakati achiita kuti logo rioneke seshoko rimwe, chiratidzo chimwe, kubatanidza iyo R uye B mukati. mwoyo.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne InterBrasil Logotype Redesign Chiziviso Chorudzi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. InterBrasil Logotype Redesign Chiziviso Chorudzi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. InterBrasil Logotype Redesign Chiziviso Chorudzi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Kukura & Kupakiwa: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Matagi: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Tekinoroji Yekugadzira: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Changamire yeDhizaini: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Tsvakurudzo: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Chikurudziro: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Nguva yePurojekiti: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Mafambiro eBasa: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Nhengo dzeTimu: Mateus Matos Montenegro