Yau Sik San Kugadzira Chiratidzo (Branding Design) by 1983Asia

Yau Sik San Kugadzira Chiratidzo (Branding Design) by 1983Asia is a highly esteemed winner of the very prestigious 2020 Mubairo weSimbi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SimbiGirafiki· 2020

Yau Sik San Kugadzira Chiratidzo (Branding Design)

by 1983Asia

Client: 1983Asia

Mubairo weSimbi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Yau Sik San Kugadzira Chiratidzo (Branding Design)

Yau Sik San chiratidzo chakagadzirwa chekushambadzira chakagadzirirwa mhando yezvokudya yeGuangdong. Umbowo uhwu hwakavakwa huchitevedzera Mwari weKubika, mufananidzo unobva mutsika dzekare dzeChina unobatanidzwa nezvipfeko, zvokudya, rombo rakanaka uye upenyu hurefu. Zvinyorwa zvechinyakare zveChina (calligraphy) zvakashandiswa pazita rechiratidzo kuratidza tsika dzenharaunda yeGuangdong. Mavara echinyakare anoshandiswa pamwe chete anotsigira mufananidzo unoonekwa. Pepa rinoshandiswa mukupakita rakagadzirwa nemabhii akakosha ekudhinda, UV, kusona (embroidery), kudhinda kwezvinoshanduka-shanduka (reactive printing) uye kuisa chishongo chinopisa (hot stamping). Chinangwa ndechekuratidza hunhu hwezvokudya kuburikidza nenyaya yetsika.

The Recognition

About the Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Yau Sik San Kugadzira Chiratidzo (Branding Design), rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Yau Sik San Kugadzira Chiratidzo (Branding Design) inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Yau Sik San Kugadzira Chiratidzo (Branding Design) inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
Dimensions & Packaging: Specialty paper printing, UV, embroidery, reactive printing and hot stamping
Tags: Package design, food, traditional culture, Asian design
Production Technology: 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
Design Challenge: God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
Research: Chinese traditional culture
Inspiration: Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
Project Duration: When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
Operation Flow: This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
Patents: 1983ASIA
Team Members: Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu
Image Credits: 1983ASIA