Bronzi Girafiki · 2020
Menogga Kugadzirwa kweMhando yeBhurendi
by 1983Asia
- Mubairo weBronzi we A' Design Award 2020 in Girafiki
- CLIENT: 1983Asia
- Estimated Number of Design Views: 16,868
- Verification code D7FC38DA59 · Verify this award
Colors
About Menogga Kugadzirwa kweMhando yeBhurendi
Menogga ndiyo dhizaini yebhurendi yakavakirwa patsika dzevanhu veZhuang vari muChina. Tsika dzeZhuang dzine ngano inoti vanhu vanoberekwa kubva mumaruva, uye mwari wechikadzi Menogga achiri kukudzwa nanhasi. Kuzivikanwa kwebhurendi kunoratidza mweya wechikadzi, unyoro netsitsi zvinowanikwa mungano iyi. Mifananidzo yemicheka yechinyakare yeZhuang yakaskena uye yakaredzwa zvakare zvichishandiswa dzidziso yekombuta yedhizaini kuti igadzire zvakagadzirwa zvinoonekwa zvemazuva ano. Kuzivikanwa uku kunoshandiswa pazvipfeko, pakupakwa, uye pamavhambura, zvichishandisa nzira dzekupisa dhizaini nekuidzikisira (hot stamping), kusonwa (embroidery), uye kunamira mvunze (flocking). Chinangwa ndechekugovana tsika yeGuangxi nevanhu vakawanda.
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Menogga Kugadzirwa kweMhando yeBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Menogga Kugadzirwa kweMhando yeBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Menogga Kugadzirwa kweMhando yeBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Press Kit
- Unique Properties
- 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
- Dimensions & Packaging
- Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
- Tags
- Package design, branding design, traditional culture, Asian design
- Production Technology
- 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
- Design Challenge
- The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
- Research
- Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
- Inspiration
- The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
- Project Duration
- this project finished in March 2018 in Guangxi China
- Operation Flow
- The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
