Meat n Beer Dhizaini by Mateus Matos Montenegro

Meat n Beer Dhizaini by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2020

Meat n Beer Dhizaini

by Mateus Matos Montenegro

Client: Meat n Beer

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

13,375
Verified Award Winner
Verify Award Status for #87395

Tsvakai Masevhisi Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Dhizaini

Nyama n Beer inoonekwa sechitoro chekutengesa chakakosha kutengesa nyama dzinokosha uye mabheya. Iko kukurudzira kweiyo logo kunobva kubva mukubatanidzwa kwadzo mbiri zvigadzirwa. Kubva pamisoro yemombe dzechinyakare ine nyanga dzayo dzakanongedzerwa, yakashandurwa neiyo iconic dhizaini yemazuva ano rustic waya fenicha vevhizheni, inobatirana nezvimwe zvechinyakare chinhu, bhodhoro redoro. Mubatanidzwa uri mune yakanaka uye isina nzvimbo nzvimbo, zvine mutserendende uye zvakajeka kuita chiratidzo chimwe chete apo zvinyorwa nemufananidzo zvinoumba mufananidzo mumwe. Iyo typography inotamba uye inosanganisa yekare fashoni Industrial font neiyo yazvino script script.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Meat n Beer Dhizaini, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Meat n Beer Dhizaini inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Meat n Beer Dhizaini inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro