Bronzi Girafiki · 2020
Pleady Branding Chimiro cheBrand Identity
- Mubairo weBronzi we A' Design Award 2020 in Girafiki
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Chimiro cheBrand Identity
Pleady Branding chirongwa chekugadzira brand identity chakagadzirirwa kambani inogadzira tepi dzakakosha (specialized taping manufacturer). Chirongwa ichi chinobatanidza zita rebrand, chiratidzo che brand (logo), maputiro, mawebsite, mabhuku emitengo yezvigadzirwa, mafirimu ebrand uye zvivakwa zvekuratidza zvigadzirwa pamisangano yezvitengesa (trade show booths). Zita rinobatanidza mazwi play ne ready. Kutaurirana kwakavakwa kuchibva pamutsara unoti Tape or Lose uye pane mufananidzo mukuru wemhandara inomhanya, wakabva pamutsetse unopfuura nemukati meLogo. Ruvara rwe brand rwe yellow-green runoratidza kutarisisa kwakaitwa pana vanotamba mitambo (athletes). Kutongwa kwemavara (color management) kunochengetedza kuti ruvara rwe brand rusiyane pane pepa, firimu nepamascreen achiramba akaenzana.
About the Mubairo weBronzi we A' Design Award
Mubairo weBronzi we A' Design Award wakahwinwa ne Pleady Branding Chimiro cheBrand Identity, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Pleady Branding Chimiro cheBrand Identity inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Pleady Branding Chimiro cheBrand Identity inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
