Simbi Girafiki · 2020
Terark Kugadzirwa kweMufananidzo Unozivikanwa
by Tong Wen
- Mubairo weSimbi we A' Design Award 2020 in Girafiki
- CLIENT: Tong Wen
- Estimated Number of Design Views: 10,547
- Verification code BE59DBEB74 · Verify this award
Colors
About Terark Kugadzirwa kweMufananidzo Unozivikanwa
Terark mufananidzo unozivikanwa wakagadzirirwa kambani yetekinoroji inopa masevhisi okugadzirisa big data. Dhizaini iyi yakavakirwa padot matrix yakasanganiswa nemavara akasiyana-siyana anochinja ruvara zvishoma nezvishoma (gradient colors). Madoti akabatanidzwa zvakanaka anoumba chitsauko T, chitsauko chekutanga chezita rekambani. Kwakapihwa magradient shader akawanda, saka mufananidzo uyu unogona kushandiswa munzira dzakasiyana-siyana. Fonti yakagadzirirwa kambani iyi pachayo uye mufananidzo wemadoti (dot pattern) zvakapihwawo kuti zvishandiswe pakudhindwa nepane zvimwe zvinhu. Mufananidzo uyu wakashandiswa pamabhurocha, pamabhuku egore (yearbooks), pamakadhi ezita uye pamabhodhoro emvura.
About the Mubairo weSimbi we A' Design Award
Mubairo weSimbi we A' Design Award wakahwinwa ne Terark Kugadzirwa kweMufananidzo Unozivikanwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Terark Kugadzirwa kweMufananidzo Unozivikanwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Terark Kugadzirwa kweMufananidzo Unozivikanwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.
Press Kit
- Unique Properties
- Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
- Dimensions & Packaging
- Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
- Tags
- Technology, branding, identity, logo, font
- Production Technology
- Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
- Design Challenge
- As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
- Research
- Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
- Inspiration
- Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
- Project Duration
- This project took 3 month from end to end. Main design part was done in San Francisco.
- Operation Flow
- First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.
