Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni by Willy Lai and Dave Torres

Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Tekinorojii yeFoni, Maapurikesheni neSofutiweya Competition Category.

SirivhaFoni· 2020

Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni

by Willy Lai and Dave Torres

Client: Macy's

Mubairo weSirivha we A' Design Award Winner in Foni Category

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The Design

About Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni

Book Text: Macy's App chishandiso chekutenga chefoni chakagadziridzwazve muna 2019 kune zvishandiso zveAndroid neiOS. Chishandiso ichi chinobvumira vatengi kutarisa nekutenga zvipfeko zvefashoni, zvekunaka nezvinhu zvepamba kubva pafoni kana tablet. Kurongwa kwacho kwakachena uye kuri nyore, uye kunotora pfungwa dzekuona kubva kune fashoni midhiya nezvigadzirwa zvetekinoroji yevatengi. Zvishandiso zvakavakirwa pakamera zvinotsigira kuskena nekubhadhara, uye maficha e augmented reality anobvumira vatengi kuona zvigadzirwa mberi kwekutenga. Kugadziridzwazve kwakavakirwa patsvakurudzo yakadzama yevashandisi uye pamazano evatengi, uye kubatanidzwa kwevashandisi kwakawedzera mushure mekutangwa kwacho.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Macy’s App Redesign Primary Function: Chishandiso cheKutenga cheFoni chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.