Macy’s Website Primary Function: Chimiro cheWebhusaiti by Willy Lai and Dave Torres

Macy’s Website Primary Function: Chimiro cheWebhusaiti by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Chiso, Kushandira Pamwe neRuzivo rweMushandisi Competition Category.

SirivhaChiso· 2020

Macy’s Website Primary Function: Chimiro cheWebhusaiti

by Willy Lai and Dave Torres

Client: Macy's

Mubairo weSirivha we A' Design Award Winner in Chiso Category

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Colors

The Design

About Macy’s Website Primary Function: Chimiro cheWebhusaiti

Book Text: Webhusaiti yeMacy's ndeyekutengesa yepamhepo inobvumira vatengi kutarisa nekutenga zvigadzirwa zvinopiwa neMacy's. Webhusaiti yakagadziridzwazve mukupindura mhinduro dzevatengi, zvichikonzera kurongeka kwakachena uye kuri nyore kwakafemerwa nemidhiya yefashoni uye zvigadzirwa zvetekinoroji yevatengi. Tekinoroji yeweb inodairira inobvumira kupinda kuburikidza nemakombiyuta emumakumbo, matabhureti nemasmartifoni. Tsvakurudzo yakadzama yakatungamirira basa iri, kusanganisira maongororo evashandisi, hurukuro, kuedza kweA/B uye kuedza kweshandiso. Chimiro chiri nyore chinorerutsa nzira yekutenga uye chakavandudza kubatanidzwa kwevashandisi.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Macy’s Website Primary Function: Chimiro cheWebhusaiti, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Macy’s Website Primary Function: Chimiro cheWebhusaiti inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Macy’s Website Primary Function: Chimiro cheWebhusaiti chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.