WiseTribe Education Primary Function: Chiratidzo Chinooneka by Somethink Brand is a highly esteemed winner of the very prestigious 2020 Mubairo weSirivha we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

SirivhaGirafiki· 2020

WiseTribe Education Primary Function: Chiratidzo Chinooneka

by Somethink Brand

Client: WiseTribe education

Mubairo weSirivha we A' Design Award Winner in Girafiki Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education Primary Function: Chiratidzo Chinooneka

WiseTribe Education chiratidzo chinooneka chakagadzirirwa sangano rezvedzidzo rinoshandira vana kubva pakuzvarwa kusvika pamakore gumi nemaviri. Zita rechibhrandi rechiChinese rinonzi weisi rinonzwika sezwi reChirungu rekuti wise, iro rinovawo nerevo yekufunga. Chiratidzo ichi chinoshandisa musanganiswa wemavara ane simba nemifananidzo inobatsira kuratidza rusununguko nekufungidzira. Zvimiswa zvemascot, zvinosanganisira munhu wenyika, dhinosaur, muti weuchenjeri neplaneti, zvinobatsira vana kuwirirana nechibhrandi. Chiratidzo ichi chinoshandiswa pamaposter, matemplate emasoshoni midhiya, makadhi ebhizinesi, mahamvuropu nemabheji.

The Recognition

About the Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne WiseTribe Education Primary Function: Chiratidzo Chinooneka, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. WiseTribe Education Primary Function: Chiratidzo Chinooneka inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. WiseTribe Education Primary Function: Chiratidzo Chinooneka chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.