Superlimao Chiratidzo cheBhurendi by Ruis Vargas

Superlimao Chiratidzo cheBhurendi by Ruis Vargas is a highly esteemed winner of the very prestigious 2020 Mubairo weBronzi we A' Design Award in Girafiki, Mifananidzo neKutaurirana kweMeso Competition Category.

BronziGirafiki· 2020

Superlimao Chiratidzo cheBhurendi

by Ruis Vargas

Client: Laika

Mubairo weBronzi we A' Design Award Winner in Girafiki Category

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Colors

The Design

About Superlimao Chiratidzo cheBhurendi

Superlimao ichiratidzo chebhurendi chakagadzirirwa kambani yekuvaka dzimba yekuBrazil. Rogo iyi yakabva pane tsika yekunyora mavara anonzi "grotesque," ichipa mumvuri wakadzikama unopesana nemifananidzo yakasiyana-siyana yemavara neanoumba maitiro (patterns). Chiratidzo ichi chinosanganisira makadhi ebhizinesi, zvinonamatira (stickers) zvekuvhara maenvelopu, chirongwa chekuratidza kwenzvimbo (institutional presentation) uye mapepa emashoko (posters). Mapepa emashoko aya anodhindwa papepa reoffset rine huremu hwemagiramu makumi manomwe nemashanu (75g) uye anonamatirwa pamadziro nepamativi kuti aratidze kwakamiswa hofisi neminda yekuvaka. Mutauro wemifananidzo unogona kuve wakadzikama uye unotaurisa zvakare, zvichienderana neshoko nemamiriro ezvinhu.

The Recognition

About the Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Superlimao Chiratidzo cheBhurendi, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Superlimao Chiratidzo cheBhurendi inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Superlimao Chiratidzo cheBhurendi inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To represent the aspects of the Superlimao brand, the design of the new logo was inspired by grotesque typography to contrast, by sobriety, with a series of colorful and surreal illustrations and patterns, developed for the language project, enhancing the diversity of visual discourse. Despite the sobriety, the use of the logo allows the deconstruction of its meaning in the interaction with the images, reaffirming the posture of constant reflection on architectural practice.
Dimensions & Packaging: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelope sticker matte couche 4X0 CMYK colors.
Tags: Brand, poster, logotype, illustration, visual identity, Laika Design
Production Technology: The identity project consists of business cards, printed in 600 g weight, stickers for closing envelopes, institutional presentation and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings, signaling both the entry of the Superlimao headquarters and its works in progress.
Design Challenge: The challenge was to develop a brand and visual language that, besides fulfilling its functional aspects of communication, also represented the Superlimao way of creating and building. In this way, a irreverence and seriousness in the way of making architecture exists, a way that unites apparently antagonistic attitudes. Thus, the language project allows the brand to modulate its behavior, being both sober and expressive, always in function of suitability to the speech and communication context.
Research: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives.
Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Superlimao brand.
Inspiration: Superlimao is a Brazilian architecture firm. In a plural way, it creates projects based on premises of contemporary architecture, such as respect for the environment, economical and durable productive solutions and furniture. The essence and the creative posture Superlimao, combined with respect for the canons of architecture, was the creative starting point for the development of the universe of representation images and the logo of the new brand.
Project Duration: The project started in February 2019 and finished in June 2019 in Sao Paulo, Brazil.
Operation Flow: The new brand and its visual identity elements respond to the Superlimao need to renew corporate communication. However, it manages to go further by occupying urban space. On walls and sidings of constructions, the posters function as a manifest, spreading messages and Superlimao's way of understanding architecture and urbanism, and, in addition to identifying the presence of office work by the metropolis, it works as a break from the dominant gray in the landscape of the city of Sao Paulo.
Patents: Laika Design
Team Members: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Image Credits: Laika Design