Sirivha Girafiki · 2020
Hak Hi Kong Yong Kuchiteshiwa Chiteshi
by Shih Pei, Huang and Chia Lin, Wang
- Mubairo weSirivha we A' Design Award 2020 in Girafiki
- CLIENT: National Yunlin University of Science and Technology
- Estimated Number of Design Views: 52,931
- Verification code 635EA0BFA6 · Verify this award
Colors
About Hak Hi Kong Yong Kuchiteshiwa Chiteshi
Ichi chirevo chinoshandisa pfungwa nhatu kuti ivakezve CI system yeYong-An Fishing Port. Yekutanga chiratidzo chitsva ichigadzira iine chaiyo inoonekwa mifananidzo yakatorwa kubva mutsika hunhu hwevanhu hweHakka. Inotevera nhanho kuongororwazve kwevaraidzo chiitiko, wobva wagadzira maviri mascot mavara anomiririra uye rega iwo aoneke mune zvitsva zvinokwezva kutungamira vashanyi muchiteshi. Chekupedzisira asi chisiri chidiki, kuronga mapfumbamwe emukati mukati, anotenderera nemitambo yevaraidzo uye zvinonaka zvinonaka.
About the Mubairo weSirivha we A' Design Award
Mubairo weSirivha we A' Design Award wakahwinwa ne Hak Hi Kong Yong Kuchiteshiwa Chiteshi, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Hak Hi Kong Yong Kuchiteshiwa Chiteshi inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Hak Hi Kong Yong Kuchiteshiwa Chiteshi chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.
Press Kit
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
