Shiwanyubingshao Shaqada Aasaasiga ah: Baakadaynta Khamriga by Zhang Zhipeng

Shiwanyubingshao Shaqada Aasaasiga ah: Baakadaynta Khamriga by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Shiwanyubingshao Shaqada Aasaasiga ah: Baakadaynta Khamriga

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

26,662

Verified Award Winner

Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao Shaqada Aasaasiga ah: Baakadaynta Khamriga

Shiwanyubingshao waa naqshad baakadayn oo loogu talagalay khamri Shiinees ah. Naqshaddu waxay u adeegsanaysaa qoob-ka-ciyaarka libaaxa, oo ah bandhig dhaqameed Shiinees ah, oo ah mawduuca muuqaalka ah ee ugu weyn. Dhalada waxaa laga sameeyay muraayad leh dhammaystir madow oo hufan oo la buufiyey, qaabka dhaladana waxaa lagu saleeyay weelasha khamriga Shiinaha qadiimiga ah, iyadoo leh faahfaahin dahabaysan. Sanduuqa dibedda waxaa laga sameeyay warqad gaar ah oo madow oo leh habka daabacaadda. Madax libaax oo sawiran ayaa la dhigay dusha sare ee sanduuqa. Furitaanka sanduuqu wuxuu muujiyaa midabka madaxa libaaxa wuxuuna dareen sharafeed ku daraa ficilka cabbitaanka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Shiwanyubingshao Shaqada Aasaasiga ah: Baakadaynta Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Shiwanyubingshao Shaqada Aasaasiga ah: Baakadaynta Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Shiwanyubingshao Shaqada Aasaasiga ah: Baakadaynta Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng