Mtn Dew AMP Game Fuel Launch Primary Function: Baakaydhinta Cabitaanka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2020
Mtn Dew AMP Game Fuel Launch Primary Function: Baakaydhinta Cabitaanka
by PepsiCo Design and Innovation
Client: PepsiCo Design and Innovation
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #100575The Design
About Mtn Dew AMP Game Fuel Launch Primary Function: Baakaydhinta Cabitaanka
Bilaabidda Mtn Dew AMP Game Fuel waa naqshad baakaydhin cabitaan iyo aqoonsi calaamadeed oo loogu talagalay cabitaan waxqabad diyaar u ah in la cabbo oo loo sameeyay ciyaartoyda. Aqoonsiga muuqaalka waxaa loo dhisay si uu ugu habboonaado deegaanka ciyaaraha iyo isboortiga elektaroonigga ah iyadoo laga fogaanayo hadalada caadiga ah ee la yaqaan. Aasaas garaafik xoog leh ayaa taageeraya alaabooyinka mustaqbalka, iskaashiyada iyo waaya-aragnimada macaamiisha. Waxaa la sameeyay set dhammaystiran oo hantida bilaabista ah, oo daboolaya calaamadda, alaabta iyo waaya-aragnimada macaamiisha. Naqshaddu waxay ujeeddadeedu tahay in ay cabitaanka si dhab ah ugu soo bandhigto ciyaartoyda isboortiga elektaroonigga ah iyo ciyaartoyda.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Mtn Dew AMP Game Fuel Launch Primary Function: Baakaydhinta Cabitaanka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Mtn Dew AMP Game Fuel Launch Primary Function: Baakaydhinta Cabitaanka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Mtn Dew AMP Game Fuel Launch Primary Function: Baakaydhinta Cabitaanka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
- Inspiration
- Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.
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