Off the Eaten Path Baakadaynta Cuntooyinka Fudud by PepsiCo Design and Innovation

Off the Eaten Path Baakadaynta Cuntooyinka Fudud by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2020

Off the Eaten Path Baakadaynta Cuntooyinka Fudud

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Off the Eaten Path Baakadaynta Cuntooyinka Fudud

Off the Eaten Path waa naqshad baakadayn ah oo loogu talagalay noocyo cuntooyin fudud oo tayo sare leh oo ka samaysan dhir. Cuntooyinkan fudud waxay isku daraan khudaar dhab ah sida digirta garbanto, digirta madow iyo digirta cagaaran oo isku dhafan siyaabo lama filaan ah. Baakadayntu waxay siisaa sumaddu aqoonsi muuqaal ah oo mideysan dhammaan meelaha loo isticmaalo. Naqshaddu waxay ujeedadeedu tahay inay ka caawiso sumaddu inay ka soo dhex muuqato qaybta cuntooyinka fudud ee caafimaadka wanaagsan leh oo aad u buuxa. Koox yar oo macaamiil ah ayaa ka qayb qaatay habka horumarinta waxayna jawaab celin bixiyeen marxalad kasta. Ra'yiga macaamiisha ayaa hagay go'aannada naqshadeynta waxayna taageereen waayo-aragnimo sumadeed oo joogto ah.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Off the Eaten Path Baakadaynta Cuntooyinka Fudud waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Off the Eaten Path Baakadaynta Cuntooyinka Fudud waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Off the Eaten Path Baakadaynta Cuntooyinka Fudud waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
Inspiration: Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Read the Press Release