Happiness Xirmooyinka Dayax-Gacmeedka oo uu sameeyey Chao Xu

Naqshadda Happiness Xirmooyinka Dayax-Gacmeedka oo uu sameeyey Chao Xu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2020

Happiness Xirmooyinka Dayax-Gacmeedka

Chao Xu uu sameeyay

Macmiilka: La Maison Bakery

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

13,142

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #100696

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Happiness Xirmooyinka Dayax-Gacmeedka

Xirmooyinka Dayax-gacmeedka farxad ayaa ah xirmo hadiyad ah, oo ka kooban shan sanduuq oo leh qaabab iyo muuqaallo kala duwan. Kooxda naqshadeynta Inbetween waxay abuureen muuqaal ah sida dadka deegaanku u dabaaldegaan dabaaldega xilliga dayrta, iyagoo adeegsanaya masawirka qaabka Shiinaha. Sawirku wuxuu muujinayaa dhismayaasha maxalliga ah iyo nashaadaadka dayrta-dhexe, sida orodka doonida masduulaaga, garaacista durbaanka. Naqshaddani xirmada hadiyaddu ma aha oo keliya sidii weel cunto ah laakiin waxay sidoo kale u tahay xusuus si ay u dardar geliso dhaqanka magaalada Shien.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Happiness Xirmooyinka Dayax-Gacmeedka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Happiness Xirmooyinka Dayax-Gacmeedka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Happiness Xirmooyinka Dayax-Gacmeedka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Cabbirka & Qaabaynta: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Summado: package design, logo, handrawing, typography
Tiknoloojiyada Soo Saarka: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Caqabadda Naqshadda: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Cilmi-baadhis: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Dhiirrigelinta: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Muddada Mashruuca: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Socodka Hawlgalka: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Shatiyada: Trademark(2019) La Maison Bakery
Xubnaha Kooxda: Creative Director: Chao Xu
Illustration: Danlin Zhang
Amaanta Sawirrada: Collaterals and graphic design items: Chao Xu
Photography: Inlight