The Wild Aqoonsiga Shirkadda oo uu sameeyey Chao Xu

Naqshadda The Wild Aqoonsiga Shirkadda oo uu sameeyey Chao Xu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2020

The Wild Aqoonsiga Shirkadda

Chao Xu uu sameeyay

Macmiilka: AhnLuh Luxury Resorts and Residences

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #100724

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan The Wild Aqoonsiga Shirkadda

Kani waa naqshad astaan u ah dalxiis cusub, oo lagu dul dul saaray buurta Huangbai ee Gobolka Hunan. Ujeeddada mashruucan ayaa ah in lagu daro iskuxirka dhaqanka Shiinaha ee fudud iyo sahlanida reer Galbeedka looguna daro naqshada sumaynta. Kooxda naqshadeynta waxay soosaareen astaamaha hodanka ah ee xayawaanka iyo dhir ku taal buurta Huangbai waxayna u qaabeeyeen astaan muuqaal ah iyadoo la adeegsanayo farshaxanka ranjiyeynta dhaqanka ee Shiinaha, baalalka feeraha ayaa loo fududeeyay qaab naqshad ah. Qaabka aasaasiga ah wuxuu abuuri karaa dhammaan noocyada xayawaannada iyo dhir （ee ka jira buurta), oo ka dhigay dhammaan walxaha naqshadeynta inay u muuqdaan kuwo iswaafaqsan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

The Wild Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. The Wild Aqoonsiga Shirkadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, The Wild Aqoonsiga Shirkadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
Cabbirka & Qaabaynta: Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm
Summado: branding design, logo, Chinese style, hotel branding, simple
Tiknoloojiyada Soo Saarka: Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
Caqabadda Naqshadda: As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
Cilmi-baadhis: Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
Dhiirrigelinta: Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
Muddada Mashruuca: The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
Xubnaha Kooxda: Creative director:Chao Xu
Graphic design:Chao Xu