Chu Cellar Shaqada Koowaad: Baakinta Khamriga by Yong Wu

Chu Cellar Shaqada Koowaad: Baakinta Khamriga by Yong Wu is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Chu Cellar Shaqada Koowaad: Baakinta Khamriga

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Shaqada Koowaad: Baakinta Khamriga

Qoraalka Buugga: Chu Cellar waa naqshad baakin loogu talagalay khamri laga soo saaro Hubei, Shiinaha. Dhalada waxaa laga sameeyay dhoobo la dubay (ceramic), qaabkeeduna wuxuu ku dayanayaa qaab dararta dawan-yada (chime bells), oo ah hantida dhaqameed ee dowladdii hore ee Chu. Qaababka ku yaal jidhka dhalada waxaa lagu shubay qaalab furan (open mould), sanduuqana waxaa laga sameeyay alwaax. Xariiqyada kore ee sarreeya iyo kuwa hoos u dhaca ee dusha sare ku yaal ayaa yareeya khatarta siibashada marka la qaadayo ama la wareejinayo. Salka sanduuqu wuxuu u shaqeeyaa sidii saldhig muuqaal, taasoo suurtagelinaysa in dhalada madhan loo haysto sida qurxin. Ujeeddadu waa in lagu muujiyo taariikhda iyo dhaqanka gobolka uu ka soo jeedo.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Chu Cellar Shaqada Koowaad: Baakinta Khamriga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Chu Cellar Shaqada Koowaad: Baakinta Khamriga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Chu Cellar Shaqada Koowaad: Baakinta Khamriga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu