Electric Meets Reality Darbiga Waaya-aragnimada Dukaanka Gudihiisa oo uu sameeyey Mark Boey

Naqshadda Electric Meets Reality Darbiga Waaya-aragnimada Dukaanka Gudihiisa oo uu sameeyey Mark Boey waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2020 Abaalmarinta Dahabka ah ee A' Design Award.

DahabXayeysiin· 2020

Electric Meets Reality Darbiga Waaya-aragnimada Dukaanka Gudihiisa

Mark Boey uu sameeyay

Macmiilka: MG Motors Australia

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Xayeysiin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #100808

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Electric Meets Reality Darbiga Waaya-aragnimada Dukaanka Gudihiisa

Electric Meets Reality waa qalab rinjiyeyn muuqaal ah oo isdhexgal leh (interactive projection mapping) oo loo dhisay meel gawaari lagu iibiyo. Darbigu wuxuu ballaciisu yahay 6500 milimitir, dhererkiisuna waa 2000 milimitir. Dushiisa la naqshadeeyay waxaa gacanta lagu sameeyay resin epoxy ah iyo alwaax leh qaybo lagu daabacay teknoolojiyada saddex-geesoodka ah, wuxuuna ahaanayaa muuqaal cad oo qurxoon marka mashiinnada muuqaal-saarku damaan yihiin. Saddex mashiin oo muuqaal-saar ah ayaa ku dara siddeed daqiiqo oo muuqaal dhaqaajin ah iyo midabo. Muuqaalladu waxay astaan u yihiin korontada, farshaxanka la qoraana wuxuu astaan u yahay xaqiiqada. Qalabkani wuxuu u sharraxayaa masaafada gaari maro, dallacinta, badbaadada iyo waxqabadka booqdayaasha ka fikiraya inay iibsadaan gaari koronto ku shaqeeya.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Electric Meets Reality Darbiga Waaya-aragnimada Dukaanka Gudihiisa waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Electric Meets Reality Darbiga Waaya-aragnimada Dukaanka Gudihiisa waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Electric Meets Reality Darbiga Waaya-aragnimada Dukaanka Gudihiisa waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Cabbirka & Qaabaynta: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Summado: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Tiknoloojiyada Soo Saarka: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Caqabadda Naqshadda: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
Cilmi-baadhis: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Dhiirrigelinta: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Muddada Mashruuca: October 2019 - Present
Socodka Hawlgalka: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Xubnaha Kooxda: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.