Luhua Xiaomo Shaqada Koowaad: Baakidhka Saliidda Simsimka by Tiger Pan

Luhua Xiaomo Shaqada Koowaad: Baakidhka Saliidda Simsimka by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Luhua Xiaomo Shaqada Koowaad: Baakidhka Saliidda Simsimka

by Tiger Pan

Client: Shandong Luhua Group

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Luhua Xiaomo Shaqada Koowaad: Baakidhka Saliidda Simsimka

Qoraalka Buugga: Luhua Xiaomo waa baakidh loo naqshadeeyay saliid simsim ah oo la shiiday, kaas oo ah saliid gacanta lagu sameeyo oo tiro yar lagu soo saaro. Weelku waa dhalo dhalo toosan ah oo galaska ah, oo dhexroorkeedu yahay 50 mm dhererkeeduna yahay 210 mm. Sumadda lifaaqan ayaa ku duuban dhalada 350 darajo, waxaana loo qaabeeyay sida wargeys duugoobay, taasoo xasuusinaysa xilliyadii cuntada lagu duubi jiray wargeyska. Xarfaha waxaa loo dejiyay si toosan, sida calaamadaha dukaamada Shiinaha ee hore. Meesha cidhiidhiga ah ee aan la daboolin waxay noqotay calaamad bir ah oo la yeelay oo muujinaysa cabbirka saliidda ee gudaha ku jira.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Luhua Xiaomo Shaqada Koowaad: Baakidhka Saliidda Simsimka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Luhua Xiaomo Shaqada Koowaad: Baakidhka Saliidda Simsimka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Luhua Xiaomo Shaqada Koowaad: Baakidhka Saliidda Simsimka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimensions & Packaging: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Tags: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Production Technology: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Design Challenge: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Research: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiration: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Project Duration: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Operation Flow: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Team Members: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie