Macau Light Festival 2019 TVC Xayaysiiska Telefishinka by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC Xayaysiiska Telefishinka by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Filimka, Fiidiyowga iyo Kartamada Competition Category.

LacagFilim· 2020

Macau Light Festival 2019 TVC Xayaysiiska Telefishinka

by Puzzle Lai Meng Tak

Client: Mirage Visuals

Abaalmarinta Lacagta ah ee A' Design Award Winner in Filim Category

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Colors

The Design

About Macau Light Festival 2019 TVC Xayaysiiska Telefishinka

Xayaysiiska Telefishinka ee Bandhigga Nalalka Macau 2019 waa xayaysiis telefishin oo loo abuuray si loo dhiirrigeliyo Bandhigga Nalalka Macao. Filimku wuxuu raacayaa Mak Mak, oo ah astaanta dalxiiska Macao, iyada oo daawadeyaal deegaanka ah iyo kuwo booqday ay sahaminayaan afar waddo oo nalal ah iyo muuqaalka magaalada Macao ee isbeddelaya. Xayaysiisku wuxuu isku daraa duubista falalka tooska ah, saameynta muuqaalka, garaafiga dhaqdhaqaaqa iyo firfircoonida saddex-cabbir. Astaamaha deegaanka waxaa loo soo bandhigay sida farshaxan dhismeed. Bandhiggan waxaa loo soo bandhigay sida keeg dhalasho oo weyn, kaas oo calaamadeeya sannad-guuradii labaatanaad ee Gobolka Gaarka ah ee Maamulka Macao.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Macau Light Festival 2019 TVC Xayaysiiska Telefishinka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Macau Light Festival 2019 TVC Xayaysiiska Telefishinka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Macau Light Festival 2019 TVC Xayaysiiska Telefishinka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau