Ai Academy Aqoonsiga Sumadda by Emanuele Grittini

Ai Academy Aqoonsiga Sumadda by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2020

Ai Academy Aqoonsiga Sumadda

by Emanuele Grittini

Client: Ai Academy

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Ai Academy Aqoonsiga Sumadda

Ai Academy waa aqoonsi sumad loo sameeyay shirkad ka shaqaysa maskaxda macmalka ah. Nooca far-qorka waxa uu ku salaysan yahay fardaha isku-le'eg (monospaced), kuwaas oo badanaa loo isticmaalo jawiyada barnaamijyada (programming). Asalka sawirrada waxay u beddelaan dabeecadda badan-cilmiga ah ee maskaxda macmalka ah sawirro aan la taaban karin, iyada oo aan si toos ah loola xiriirin tignoolajiyada. Waxaa la soo saaray iyadoo la adeegsanayo farsamooyin isku-darid midab oo tijaabo ah oo la adeegsado rinjiyeyaasha biyaha ku salaysan, kadibna la sawiray oo la sameeyay habka dabagalka (post-production). Kala duwanaanta u dhaxaysa magaca sumadda iyo asalka sawirrada waxay hubisaa in sumaddu si cad u muuqato. Midabada dhalaalaya waxay caawiyaan aqoonsiga alaabta dhacdooyinka iyo baraha bulshada.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Ai Academy Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Ai Academy Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Ai Academy Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.