Frangi Premium Primary Function: Baakidhka Daryeelka Maqaarka by Tiger Pan

Frangi Premium Primary Function: Baakidhka Daryeelka Maqaarka by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Frangi Premium Primary Function: Baakidhka Daryeelka Maqaarka

by Tiger Pan

Client: Frangi

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Frangi Premium Primary Function: Baakidhka Daryeelka Maqaarka

Frangi Premium waa taxane baakidh oo loogu talagalay alaabta daryeelka maqaarka, oo ay ku jiraan toner, loosan, kareem, kareemka indhaha, nadiifiye iyo maaska. Ubaxa iris ayaa loo isticmaalay astaanta dhexe waxaana ka soo muuqda baakidh kasta. Astaanta si adag ayaa loogu qaabeeyey gunbud akrilik ah oo baraf leh. Xariiqyo taagan ayaa u ekeysiiya jirrid geedka waxayna taxanaha siisaa aqoonsi wadaag ah. Iris nakhil ah oo la duudsiiyay ayaa la dhex dhigay xariiqyada. Akrilik baraf leh, muraayad daboolan iyo PE ayaa loo isticmaalay alaabta kala duwan. Qaaddada kareemka iyo gunbudka duugista kareemka indhaha sidoo kale waxaa loo qaabeeyey iyada oo la eegayo ubaxa iris.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Frangi Premium Primary Function: Baakidhka Daryeelka Maqaarka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Frangi Premium Primary Function: Baakidhka Daryeelka Maqaarka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Frangi Premium Primary Function: Baakidhka Daryeelka Maqaarka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: FRANGI aims to invent a new series of skincare products,including lotion,mask,essence for eye,cream.As the core element of FRANGI,the iris presented in each product.The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.
Dimensions & Packaging: Toner: 44mmX170mm;Box: 52mmX180mmX52mm
Lotion: 44mmX170mm; Box: 52mmX180mmX52mm
Cream: 67mmX64mm; Box: 70mmX66mmX74mm
Eye Cream:30mmX142mm; Box: 35mmX147mmX29mm
Cleanser:54.5mmX175mm; Box: 70mmX200mm
Mask:140mmX140mm; Box:143mmX143mmX50mm
Tags: skincare product package, Frangi, iris, embossment, facial cream, facial mask
Production Technology: In the design of facial cream, toner, and facial cleansing cream, a refined embossment of iris is displayed between the stripes, which themselves can change with different material. To assure the effect, well-chosen frosted acrylic, matte glass and PE are used to packed different products. The details are exquisite as well. The spoon for facial cream and the massaging cap of the eye serum are both shaped based on the iris flowers. All these details are made to improve the quality of packages.
Design Challenge: How to convey all that is behind a brand or a product with the simplest graph design?In this case,the brand's sense of high-class and the products' function of restoration and moisturization are expressed explicitly.Meanwhile the various but serial display of the 5 products is performed.So a selective use of material to be made with strips is key to the project.
Research: Unlike food or beverage, skin-care products presents themselves in a more professional and functional way to consumers. Yet, quite a few brands fail to do so, as they failed to realize what a good package can achieve. However, our goal is to design packages with most simple patterns but compact shapes to convey a message that the products themselves are worth buying as it is functional and aesthetic.
Inspiration: We have been thinking how to enable a product to its own story? Iris, as the branding symbol, forms the logo and is shaped solidly in a frosted acrylic cap.The vertical stripes imitate plant stems, whose function is to absorb water. With the most simple pattern, the product's function will present to consumers naturally.The refraction of lights on the packages will help the series of Frangi outshines its competitors and show graceful glamour.
Project Duration: The project lasts 3 months, designed in Shenzhen and produced in Shanghai.
Operation Flow: How to improve packaging quality and user experience with no extra expense on transportation and production?Frosted materials,elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption.
Team Members: Designer:Tiger Pan, Jie Dai, Yahui Wang, Yuxuan He
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie