Bir Xirmooyin · 2020
Hopapops Cunto Fudud Oo Caafimaad Leh
- Abaalmarinta Birta ah ee A' Design Award 2020 in Xirmooyin
- CLIENT: Depot Creative
- Estimated Number of Design Views: 16,435
- Verification code 7F324C0AA5 · Verify this award
Colors
About Hopapops Cunto Fudud Oo Caafimaad Leh
Hawlaha mashruuca: Magacaabidda, summada abuurista iyo naqshadaynta baakadaha iniinaha ubaxa biyaha ee soo booday, oo lagu bartilmaameedsado macaamiisha Maraykanka. Caqabaddu waxay ahayd sida loo qabsado suuq aan qasab ahayn in la maqlo walxaha muhiimka ah, iniinaha ubaxa biyaha. Xalka, in diirada la saaro qaylada shelf, kala sarreynta macluumaadka fudud iyo muuqaalada walxaha caanka ah. Sawirka, kaas oo ka kooban xagga hore iyo dambe ee baakooyinka, ayaa guriga u horseedaya kala duwanaanshaha badeecada iyo dhadhanka. Dabeecadda aan sinnayn ee nooca Hopapops calaamadda calaamadaynta waxay ku darsataa baqshiish dhaban ah xirmooyinka, oo bogaadinaya codka madadaalada ee codka loo abuuray astaanta.
About the Abaalmarinta Birta ah ee A' Design Award
Hopapops Cunto Fudud Oo Caafimaad Leh waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Hopapops Cunto Fudud Oo Caafimaad Leh waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Hopapops Cunto Fudud Oo Caafimaad Leh waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.
The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals. - Dimensions & Packaging
- Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
- Tags
- Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
- Production Technology
- Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
- Design Challenge
- The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
- Research
- This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials. - Inspiration
- The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.
A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is. - Project Duration
- The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
- Operation Flow
- This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
- Image Credits
- Illustrator: Anna Makarova
