Ugly Monster Shakiga Foosha Xun ee Baakadeynta by JBBC Branding Consultancy

Ugly Monster Shakiga Foosha Xun ee Baakadeynta by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Ugly Monster Shakiga Foosha Xun ee Baakadeynta

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Ugly Monster Shakiga Foosha Xun ee Baakadeynta

Qoraalka Buugga: Ugly Monster waa baakadeyn loogu talagalay alaab popsicle ah oo laga sameeyay Taiwan. Naqshaddu waxay muujinaysaa jilaa cagaaran oo dusheeda qallafsan tahay, oo laga dhiirigaliyay guava, khudaar ka baxda magaalada Yanchao. Cagaaranka nalka leh wuxuu jilaaha siinayaa muuqaal wanaagsan oo firfircoon. Jidhka iyo lugaha waxay leeyihiin isku dheelitirnaan la'aan, jilaahana ma laha gacmo, taasoo naqshadda ka dhigaysa mid qosol badan. Baakadku wuxuu le'eg yahay 70 mm oo ballaadh ah, 195 mm oo dherer ah iyo 20 mm oo dhererka joogsiga ah. Ujeeddadu waa in la dhiirigeliyo alaabta iyo in dib loo soo jiito dareenka loo hayo magaalada yar iyo beeraleydeeda.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Ugly Monster Shakiga Foosha Xun ee Baakadeynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Ugly Monster Shakiga Foosha Xun ee Baakadeynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Ugly Monster Shakiga Foosha Xun ee Baakadeynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.