Adore Repackaging Shaqada Ugu Muhiimsan: Baakadaynta Faramaha Caadada by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2020
Adore Repackaging Shaqada Ugu Muhiimsan: Baakadaynta Faramaha Caadada
Client: Etereo Pte Ltd
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Adore Repackaging Shaqada Ugu Muhiimsan: Baakadaynta Faramaha Caadada
Qoraalka Buugga: Adore waa naqshad baakadeyn oo loogu talagalay faramaha caadada. Baakadaynta waxay isticmaashaa far-gacmeed loo qoray sida qaybta ugu weyn ee naqshadda si loo abuuro dareen dhalinyaronimo iyo firfircooni. Naqshadda waa mid fudud oo lagu dhejiyay asal aan waxba lahayn, taasoo dhigaysa feejignaanta mowduuca caafimaadka dumarka. Baaki kastaa waxaa laga sameeyay warqad aluminium ah oo si buuxda loo xiray, oo leh xir oo dib loo furi karo, taasoo u ogolaanaysa isticmaalayaasha inay qaataan waxa loo baahan yahay oo ay dib u xidhaan baakada si loo ilaaliyo faramaha jeermisyada iyo bakteeriyada. Waxaa la soo saaray saddex cabbir, oo loogu talagalay pantyliner-ka, isticmaalka maalinta, iyo isticmaalka habeenka.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Adore Repackaging Shaqada Ugu Muhiimsan: Baakadaynta Faramaha Caadada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Adore Repackaging Shaqada Ugu Muhiimsan: Baakadaynta Faramaha Caadada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Adore Repackaging Shaqada Ugu Muhiimsan: Baakadaynta Faramaha Caadada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
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