Rosé Shaqada Ugu Muhiimsan: Sitiikada Khamriga by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2020
Rosé Shaqada Ugu Muhiimsan: Sitiikada Khamriga
by Ximena Ureta
Client: Concha y Toro
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
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The Design
About Rosé Shaqada Ugu Muhiimsan: Sitiikada Khamriga
Qoraalka Buugga: Rose waa sitiikad khamri oo loogu naqshadeeyay khamri rose ah oo laga soo saaray Chile. Sitiikadu waxay le'ekaataa 85 by 90 millimitir waxaana lagu daabacay warqad qaab-dhismeed leh oo miisaankeedu yahay 89 garaam mitir laba jibaaran. Shan midab oo gaar ah ayaa lagu isticmaalay farsamada offset-ka dijitalka ah, iyagoo leh lifaaq dahab ah, lifaaq madow ah, iyo dhammaystirka relief-ka iyo bas-relief-ka. Naqshadu waxay ka dhalatay ubaxyada rose-ka, caleemaha ubaxa, caleemaha geedka canabka, iyo midabyada jilicsan ee cirka fiidnimada. Xariiqyada canabka ayaa ku duudduuban qoraalka. Dhalada waxay qaadataa 375 millilitir, oo ah qaab yar oo cusub ku ah nooca khamrigan ee dalka Chile.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Rosé Shaqada Ugu Muhiimsan: Sitiikada Khamriga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Rosé Shaqada Ugu Muhiimsan: Sitiikada Khamriga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Rosé Shaqada Ugu Muhiimsan: Sitiikada Khamriga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
- Dimensions & Packaging
- Label Dimension: 85x90 mm
- Tags
- wine label, packaging, design, label, wine, concha y toro, ximena ureta
- Production Technology
- Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
- Design Challenge
- We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
- Research
- The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
- Inspiration
- The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
- Project Duration
- This project started in November 2018 in Santiago of Chile and finished in March 2019.
- Operation Flow
- Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
- Team Members
- Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile - Image Credits
- Diego Agurto
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