Moutai Shaqada Koowaad: Xirmada Khamriga by Yu Kai Liu

Moutai Shaqada Koowaad: Xirmada Khamriga by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Moutai Shaqada Koowaad: Xirmada Khamriga

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Shaqada Koowaad: Xirmada Khamriga

Qoraalka Buugga: Moutai waa naqshad xirmo ah oo loogu talagalay khamri baijiu oo Shiinees ah. Sanduuqan ayaa ah kan ugu horreeya ee ku dabaqa mabda'a "pull-card" ee isbeddelka naqshadaha oo lagu daray qaab-dhismeedka xirmada. Marka kaarku la jiido, sawirka daabacan wuu isbeddelaa, isagoo soo bandhigaya laba iyo tobanka xayawaanka ay ka koobantahay xilliyada Shiinaha (zodiac) iyo shakhsiyaad khuraafaad ah oo isugu yimid diyaafad lagu qabtay Magaalada Maotai. Sawirradani waxay tixraacayaan dhaqanka iyo suugaanta muuqaalka dhaqameed ee Shiinaha ee dhaqameed. Dhalada waxaa lagu sameeyay farsamada dhoobada (ceramic). Waxaa la isticmaalay warqad saddex-cabbireed oo heerkul-hooseed lagu shaabadeeyay si loo ilaaliyo daacadnimada qaababka. Sanduuqu wuxuu le'eg yahay 140 illaa 125 illaa 300 millimitir.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Moutai Shaqada Koowaad: Xirmada Khamriga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Moutai Shaqada Koowaad: Xirmada Khamriga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Moutai Shaqada Koowaad: Xirmada Khamriga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun