Debes Intervenir Shaqada Ugu Muhiimsan: Boostar Nabadgelyo oo uu sameeyey Eduardo Walles

Naqshadda Debes Intervenir Shaqada Ugu Muhiimsan: Boostar Nabadgelyo oo uu sameeyey Eduardo Walles waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2020

Debes Intervenir Shaqada Ugu Muhiimsan: Boostar Nabadgelyo

Eduardo Walles uu sameeyay

Macmiilka: tApp

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

8,862

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #101449

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Debes Intervenir Shaqada Ugu Muhiimsan: Boostar Nabadgelyo

Qoraalka Buugga: Debes Intervenir waa ololaha boostarrada nabadgelyada goobta shaqada ee loo abuuray warshad wax-soo-saarid. Boostarrada waxay muujinayaan isticmaalka saxda ah iyo kan khaldan ee qalabka iyo xarumaha. Muuqaal kasta wuxuu diiradda saarayaa daqiiqadda ka horreysa xaadithka ka dhaca. Waxaa la isticmaalay qaab majaajilo si loo dhiso xiriir saaxiibtinimo oo cad oo la leh shaqaalaha. Jilaa sawiran ayaa hagaya shaqaalaha fariin kasta. Farshaxanka waxaa lagu sawiray qalabka sawir-qaadista vector-ka si loo ilaaliyo xariiq dabiici ah oo furan, ka dibna waxaa lagu midabaystay oo lagu qaabeeyay software-ka tafatirka sawirrada. Boostar kasta waxaa lagu daabacay istirin, waxayna cabbirkoodu yahay 900 iyo 600 millimitir.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Debes Intervenir Shaqada Ugu Muhiimsan: Boostar Nabadgelyo waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Debes Intervenir Shaqada Ugu Muhiimsan: Boostar Nabadgelyo waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Debes Intervenir Shaqada Ugu Muhiimsan: Boostar Nabadgelyo waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Cabbirka & Qaabaynta: Styrene 900 mm X 600 mm. Depth. 50
Summado: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Tiknoloojiyada Soo Saarka: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Caqabadda Naqshadda: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Cilmi-baadhis: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Dhiirrigelinta: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Muddada Mashruuca: The project started in September 2016 and finished in November 2016 in CDMX.
Socodka Hawlgalka: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Shatiyada: None, everything was created form scratch.
Xubnaha Kooxda: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Amaanta Sawirrada: None, everything was created form scratch.