Shiny Meadow A2 Shiribka Caanaha by Mengniu Dairy

Shiny Meadow A2 Shiribka Caanaha by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Shiny Meadow A2 Shiribka Caanaha

by Mengniu Dairy

Client: China Mengniu Dairy Company Co., Ltd.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiny Meadow A2 Shiribka Caanaha

Shiny Meadow A2 waa dhalo loo qorsheeyay caano cusub. Dhaladu waxay ka samaysan tahay PET dhex-marin sare leh, taasoo siisa qaab-dhismeed la mid ah dhalada muraayadda. Qaabkeedu wuxuu ku salaysan yahay dhalada muraayadda caanaha ee qadiimiga ah ee Yurub, waxaana lagu dib u qoray si casri ah. Meel weyn oo cad ayaa muujineysa caanaha ku jira gudaha, sidaas darteed alaabta si toos ah ayaa loo arki karaa. Calaamad weyn oo A2 ah oo bartamaha ah ayaa lagu daray ahraam cunto si loo abuuro sawirka sumadda. Dhaladu waxay qaadeysaa 720 ml waxayna cabbirkeedu yahay dhexroorka ugu badan 80 mm iyo dhererka 238 mm. Naqshaddu waxay ujeeddadeedu tahay in ay muujiso fudayd iyo saafinnimo.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Shiny Meadow A2 Shiribka Caanaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Shiny Meadow A2 Shiribka Caanaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Shiny Meadow A2 Shiribka Caanaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Dimensions & Packaging: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Tags: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Production Technology: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Design Challenge: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Research: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Inspiration: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Project Duration: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Operation Flow: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Patents: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Team Members: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Image Credits: .