Bestore Handy Gift Shaqada Ugu Weyn: Sanduuqa Hadiyadda ee Cunto Fudud by Tiger Pan

Bestore Handy Gift Shaqada Ugu Weyn: Sanduuqa Hadiyadda ee Cunto Fudud by Tiger Pan is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2020

Bestore Handy Gift Shaqada Ugu Weyn: Sanduuqa Hadiyadda ee Cunto Fudud

by Tiger Pan

Client: Bestore

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Bestore Handy Gift Shaqada Ugu Weyn: Sanduuqa Hadiyadda ee Cunto Fudud

Qoraalka Buugga: Bestore Handy Gift waa taxane sanduuqyo hadiyad oo cunto fudud ah. Taxanaha waxaa loo abuuray si loo balaadhiyo noocyada jira ee sumadda cunto fudud iyadoo lagu daraayo alaabo aan caadi ahayn. Sanduuq kastaa waxaa laga sameeyay kartoon cad, cabbirkiisuna waxa uu ku xiran yahay alaabta gudaha ku jirta. Suunno-warqad daabacan ayaa ku taal dhinaca midig ee sanduuq kasta, taasoo isku xidhaysa konton sanduuq oo kala duwan hoos taxane keliya, taasoo kaalmaysa in shelfada iyo miisaska shaqaalaha lagu soo bandhigo si nidaamsan. Sawirrada waxaa lagu habeeyay xagal afartan iyo shan darajo, waxaana ku dhex qaboojiyay wax dahab ah. Xariiqyada iyo qaybaha la doortay waxaa lagu daboolay dabagalka dahabka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Bestore Handy Gift Shaqada Ugu Weyn: Sanduuqa Hadiyadda ee Cunto Fudud waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Bestore Handy Gift Shaqada Ugu Weyn: Sanduuqa Hadiyadda ee Cunto Fudud waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Bestore Handy Gift Shaqada Ugu Weyn: Sanduuqa Hadiyadda ee Cunto Fudud si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Victory can not be achieved by an individual. Bestore is snacks brand of the most types and units, whose standard products mounts to over 1000. Bestore Handy Gifts is a non-standard products series, which is launched to enrich the categories and improve competitiveness.
Dimensions & Packaging: White cardboard with different size according to each product's characteristic.
Tags: Handy Gift, Snacks Package, Serial Packaging Design, Tigerpan, Bestore
Production Technology: We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge: How to arrange various serial products in good order and convey a sense of healthy lifestyle meanwhile? A symbolic graphic element is created to cover the fifty boxes, the belt, which ensures a similar layout and makes largest space for various illustrations.
Research: As a leading Chinese brand of leisure food, Bestore is customizing its products to meet the needs of different consumers. Handy gifts are thus launched to market to occupy bigger share. Unlike traditional gifts, Bestore handy gifts are more relaxing and casual instead of formal and solemn. Undoubtedly, a less costly gift will boost more consumption.
Inspiration: To attract female consumers, the gift boxes are covered with a special paper belt, covering a message of health and profession and therefore low-calories and no fat-trigger. Meanwhile, the belts on right side of the boxes help to unite different products under the same series, achieving a better display effect over counter. Repeating certain rules will bring order and thus serial unity. The illustrations on the boxes are patterns designed with 45 degree angle.
Project Duration: The project lasts 6 month, designed in Shenzhen and produced in Wuhan, Hubei.
Operation Flow: The handy gifts was launched to market last year, receiving widely remarks on the packages, praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect.The products show up on shelves or counters in good order and eye-catching colors.Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Team Members: Designer: Tiger Pan / Hongchun Yang / Jay Xiao / Julie Xia / Ling Liu / Yafen Zhong / Xuan Lu / Zhiyi Jiang / Xuedan Xia
Technician: Miaorong Lu
Project Manager: Lei Peng
Image Credits: Image #1-5: Designer: Tiger Pan, Hongchun Yang, Jay Xiao, Julie Xia,Ling Liu, Yafen Zhong, Xuan Lu, Zhiyi Jiang, Xuedan Xia; Technician: Miaorong Lu; Project Manager: Lei Peng.