Bir Xirmooyin · 2020
Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha
by Jansword Zhu
- Abaalmarinta Birta ah ee A' Design Award 2020 in Xirmooyin
- CLIENT: Jansword zhu
- Estimated Number of Design Views: 14,937
- Verification code 83BE34CBB2 · Verify this award
Colors
About Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha
Qoraalka Buugga: Utobeera waa naqshad baakidh loogu talagalay biirka miraha. Magaca Utobeera wuxuu ka soo dhashay ereyga Utopia, wuxuuna ka tarjumayaa qiyamka sumadda oo ah sinaanta, xuquuqda aadanaha, kala duwanaanta, gaar-ahaanta iyo jacaylka. Afar shakhsiyaad caan ah oo taariikhda farshaxanka ka soo jeeda ayaa lagu tafsiiray qaab sawir-gacmeed nooca 'psychedelic': ninka koofiyadda leh ee uu sameeyay Rene Magritte, gabar xidhan dhar Shiine ah, Bacchus oo ah ilaaha khamriga, iyo ilaaha Shiinaha ee cimriga dheer. Mid kasta oo miro ah oo ku jira farshaxanka asalka ah waxaa lagu badalay sawir mid dhijitaal ah oo miro ah. Naqshaddu waxay tixraacaysaa dhaqanka 'cyberpunk', waxayna isticmaashaa midabada Pantone iyo daabacaadda warqadda foolka (foil pressing).
About the Abaalmarinta Birta ah ee A' Design Award
Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Utobeera Shaqada Koowaad: Baakidhka Biirka Miraha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
