Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
DahabXirmooyin· 2020
Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria
Client: Bloom GmbH Nürnberg
Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
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The Design
About Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria
Waqtiyadii dhexe, brewerers-ka maxalliga ahi waxay u ogolaadaan da 'da' ay ka weyn yihiin 600 oo sano maqaasiinno la jarjaray oo ka hooseeya qalcadda Nuremberg. Maamuusida taariikhdan, baakadaha "AEcht Nuernberger Kellerbier" waxay dib u eegaysaa dhab ahaan waqtiga. Calaamadda biirka ayaa muujineysa sawir gacmeed ka socda qalcaddii oo ku dul fadhida dhagxaan iyo foosto alwaax ah oo ku yaal maqaasiinka, oo lagu farsameeyay noocyo nooca guridda ah. Calaamadda shaabadaynta ee shirkadda "St. Mauritius" iyo sumadda shirkadda iyo midabkeeda midabkeedu yahay midabka naxaasta ahi waxay muujisaa farsamo iyo kalsooni.
The Recognition
About the Abaalmarinta Dahabka ah ee A' Design Award
Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Tucher AEcht Nuernberger Kellerbier Naqshadaynta Baakadaha Bavaria waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust. - Dimensions & Packaging
- 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.
Outside body diameter: 65 mm
Height: 260 mm - Tags
- packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
- Design Challenge
- Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
- Inspiration
- The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria. - Patents
- Tucher Bräu GmbH und Co. KG
- Team Members
- Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger
Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer - Image Credits
- Bloom GmbH Nürnberg
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