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Sierra Cantabria Primary Function: Sumadda Khamriga by Estudio Maba

Sierra Cantabria Primary Function: Sumadda Khamriga by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.


LacagXirmooyin· 2020

Sierra Cantabria Primary Function: Sumadda Khamriga

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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The Design

About Sierra Cantabria Primary Function: Sumadda Khamriga

Sierra Cantabria waa naqshad summad ah oo loo sameeyay qoys khamri ah oo ay soo saarto warshad khamri Isbaanish ah oo dhaqameed. Kala duwanaanshuhu wuu ballaaran yahay, sidaas darteed summadaha waxay wadaagaan hal luqad muuqaal ah iyagoo ilaalinaya kala duwanaansho yar-yar oo u dhexeeya dhalooyinka. Astaamaha xaraashka ee qoysku isticmaaleen 150 sano waxaa lagu daray kala sarrayn cad oo qaybaha farsamada qoraalka. Nidaamku wuxuu abuuraa 53 isku-dhafan oo summado ah oo loogu talagalay dhalooyinka Bordeaux iyo Burgundy. Summad kasta waxaa lagu daabacaa warqad suuf ah oo leh kala sarrayn sare, calaamadeyn iyo dhibco varnish ah. Ujeeddadu waa kala duwanaansho qadiimi ah oo muujiya oo leh sawir ganac oo isku joog ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Sierra Cantabria Primary Function: Sumadda Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Sierra Cantabria Primary Function: Sumadda Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Sierra Cantabria Primary Function: Sumadda Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging
Bordeaux and Burgundy Bottles
Tags
Wine, design, bottle, label, brand
Production Technology
Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge
The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research
A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration
The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration
January to September 2019
Operation Flow
The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents
Bodegas y Viñedos Sierra Cantabria
Team Members
Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits
Estudio Maba

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