Pizzamax Aqoonsiga Sumadda by Salvita Bingelyte

Pizzamax Aqoonsiga Sumadda by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2020

Pizzamax Aqoonsiga Sumadda

by Salvita Bingelyte

Client: Salvita Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Pizzamax Aqoonsiga Sumadda

Pizzamax waa aqoonsi sumadeed (brand identity) loogu talagalay silsilad yar oo maqaayadaha pizza-ga ah oo ku yaal Lithuania. Aqoonsiga hore wuxuu isku daray dhowr qaab sawir oo kala duwan, taasoo macaamiisha siin jirtay fahamka aan cad ee sumadda. Naqshadda cusub waxay isticmaashaa summad (logo) fudud oo leh midabyada casaan, madow iyo caddaan, kuwaas oo la xiriira pizza-ga dhaqameed ee Talyaaniga. Ereyada "pizza" iyo "max" waxaa lagu kala dhigaa dhinacyo kala duwan oo kaararka ganacsiga iyo sanduuqyada pizza-ga. Xarfaha M iyo X waxay leeyihiin dhamaadyo qallooc ah, kuwaas oo muujinaya dukumeenno pizza sita iyagoo gacmaha toosan haysta. Aqoonsigan waxaa lagu dabaqay kaararka ganacsiga, warqadaha madaxda leh, sanduuqyada pizza-ga, iyo dharka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Pizzamax Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pizzamax Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pizzamax Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens