BlackDrop Aqoonsiga Sumadda by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2020

BlackDrop Aqoonsiga Sumadda

by Aleks Brand

Client: Aleks Brand

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Aqoonsiga Sumadda

Kani waa istiraatiijiyad Istaraatijiyad shakhsi ahaaneed iyo Aqoonsi. BlackDrop waa silsilad bakhaarro ah iyo sumad iibisa oo qaybisa qaxwada. BlackDrop waa mashruuc shaqsiyeed oo markii hore loo sameeyay si loo dajiyo himilada iyo jihada hal abuurka ganacsiga hal abuurnimada shaqsiga ah. Aqoonsikan Brand waxaa loo abuuray ujeedka meelaynta Aleks inuu yahay lataliye sumcad lagu kalsoon yahay oo ku jira bulshada bilowga ah. BlackDrop waxay u taagan tahay sumad casriyeyn, casri ah, astaan bilow ah oo hufan oo hadafkeedu yahay inuu noqdo mid aan wakhti lahayn, oo la aqoonsan karo, sumad shirkadeed horseed u ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

BlackDrop Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. BlackDrop Aqoonsiga Sumadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. BlackDrop Aqoonsiga Sumadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand