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Hello Future Joogsiga Bandhig by Nicoletta Santini

Hello Future Joogsiga Bandhig by Nicoletta Santini is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.


BirGudaha· 2020

Hello Future Joogsiga Bandhig

by Nicoletta Santini

Client: BD Expo S.R.L.

Abaalmarinta Birta ah ee A' Design Award Winner in Gudaha Category

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The Design

About Hello Future Joogsiga Bandhig

"Wax kayar ayaa intaa ka badan" waa falsafadda, taas oo dhiirrigelisay mashruucan bandhiggan casriga ah iyo tan ugu yar. Fududeynta oo ay weheliso waxqabadka iyo isku xirnaanta shucuur waxay ahaayeen fikradaha ka dambeeya naqshadan. Qaabka mustaqbalka ee qaabdhismeedka ayaa lagu daray khadadka la fududeeyey ee bandhigyada sida baaxadda alaabada la soo bandhigay iyo sawirada iyo tayada agabka iyo dhammaystirka qeexida mashruucan. Intaa waxaa u dheer, fikirka albaab ka duwan sababta oo ah isbeddelada aragtida ayaa ah sheyga ka dhigaya istaaggan mid gaar ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Hello Future Joogsiga Bandhig waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Hello Future Joogsiga Bandhig waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Hello Future Joogsiga Bandhig waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The central laminated wooden gate, designed to create an open space stand and to make the company name stand-out on every side, characterizes the stand.
This structure is surrounded by several minimal displays always in high quality laminated wood, which delimits the accesses to the central meeting area such as permits the client to exhibit his products in a sophisticated way.
To guarantee the correct impact for the corporate communication two wide led walls were laterally arranged.
Dimensions & Packaging
This 3 sides open stand measures mt. 16 x 9 m (144 mq) and it reaches a maximum height of 5 m with the gate structure and back wall.
Tags
Exhibition Design, Pavoni Italia, BD Expo, Sigep, Rimini fair, modular furniture, futuristic exhibition structure, less is more, minimalism and functionality
Production Technology
The stand is based on a raised platform with natural laminated flooring.
The structures such as the displays of the stand are made of laminated wood, while the furnishings are made of metal and plastic. The LED lightings such as two led walls with relative audio system and control were disposed in addiction to 3D logos and stickers.
Design Challenge
The challenge was to give a unique identity that could be remembered, a simple and representative stand, where the products could be enhanced, creating a futuristic identity.
Research
The research was aimed at giving a unique character to the stand, which stood out for its originality and simplicity. The goal was to give the company an innovative, quality and recognizable character. To create this project I studied the selected products the client wanted to exhibit such as the minimal corporate communication, trying to combine them with futuristic design.
Inspiration
Simplicity combined with functionality and emotional connection were the concepts behind this minimal exhibition stand.
The futuristic shape of the central structure combined with the simplified lines of the displays such as the selected range of exhibited products and graphics and the high quality of materials and finishing proposed are the representation of this philosophy, usually expressed with the words "Less is more".
Project Duration
The project started in 2019 and was exhibited at the world's top event for the entire supply chain of the Artisan Pastry, the Sigep Exhibition that took place in Rimini, Italy, in January 2020.
Operation Flow
The illusion of a different gate because of the viewpoint changes is the distinctive element that makes the stand unique.

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