Settlements Ololaha Isku Dhafan oo uu sameeyey Pancho Gonzalez

Naqshadda Settlements Ololaha Isku Dhafan oo uu sameeyey Pancho Gonzalez waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXayeysiin· 2020

Settlements Ololaha Isku Dhafan

Pancho Gonzalez uu sameeyay

Macmiilka: Inbrax

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xayeysiin

13,756

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #103849

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Settlements Ololaha Isku Dhafan

Degsiimadu waa xaqiiq ka jirta aduunka oo dhan gaar ahaan Latin America. Naqshad xayaysiis ah ayaa doonaysa in ay si ka duwan u ururiso lacagaha oo ay sidaas samayso iyada oo la soo saarayo filim aan ugu dambeyntii jirin. Si ay u helaan tigidh, dadku waxay ku qasbanaadeen inay aadaan website-ka filimka si ay u iibsadaan tikidhada, markii ay heleenna waxay ogaadeen in filimku aanu jirin, si ay lacagtooda ugu deeqaan aasaaska.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Settlements Ololaha Isku Dhafan waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Settlements Ololaha Isku Dhafan waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Settlements Ololaha Isku Dhafan si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Cabbirka & Qaabaynta: Trailers, posters, digital ads and social media.
Summado: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Tiknoloojiyada Soo Saarka: Integrated campaign across 5 countries in South America.
Caqabadda Naqshadda: First online collecting campaign done by Techo Latam.
Cilmi-baadhis: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Dhiirrigelinta: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Muddada Mashruuca: Chile, Peru, Argentina, Brazil and Colombia.
Socodka Hawlgalka: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Shatiyada: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Xubnaha Kooxda: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Amaanta Sawirrada: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando