Plaza del Sol Shaqada Ugu Weyn: Xirmada Cuntada Fudud by Estudio Maba is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2020
Plaza del Sol Shaqada Ugu Weyn: Xirmada Cuntada Fudud
by Estudio Maba
Client: Plaza del Sol
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Plaza del Sol Shaqada Ugu Weyn: Xirmada Cuntada Fudud
Qoraalka Buugga: Plaza del Sol waa naqshad xirmo loogu talagalay xirmooyinka jaajeynta (crisps). Sawirradu waxay ka soo qaateen astaamo dhaqameed iyo alaabooyin xasuus ah oo laga helo magaalooyinka dalxiiska ee Isbaanishka, iyadoo tixraacyadan lagu soo bandhigay hab casri ah oo qosol leh. Xirmo kasta oo socod ah (flow pack) waxay sheegtaa sheeko gaaban oo ka kooban alaabooyin xasuus ah, iyadoo hadafku yahay in ka dhigto in iibsadaha uu dhoola cadeeyo. Sawirrada waxaa lagu abuuray sawir-qaadis wax-nool ah (still life photography) oo lagu habeeyay hal goobood, xirmooyinkana waxaa lagu soo saaray daabacaad flexographic ah. Xirmo kasta waxay le'eg tahay 195 illaa 320 milimitir.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Plaza del Sol Shaqada Ugu Weyn: Xirmada Cuntada Fudud waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Plaza del Sol Shaqada Ugu Weyn: Xirmada Cuntada Fudud waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Plaza del Sol Shaqada Ugu Weyn: Xirmada Cuntada Fudud si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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