Mau Primary Function: Baakaydhka Cadarka by Moe Nakagawa

Mau Primary Function: Baakaydhka Cadarka by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2020

Mau Primary Function: Baakaydhka Cadarka

by Moe Nakagawa

Client: Moe Nakagawa

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Primary Function: Baakaydhka Cadarka

Mau waa naqshad baakayd loogu talagalay cadar shamacaysan oo ka dhashay dhaqanka Japan. Magaca Mau waxa uu ka dhigan yahay qoob-ka-cayaar iyada oo sabaynaysa, mawduuciisuna waa jilic iyo fudayd. Cadarku waxa uu ku jiraa tuubo waraaq ah oo laga sameeyay washi, oo ah waraaq dhaqameed oo Japan ah. Taabo rinji-biyood ah oo washi-ga saaran ayaa muujinaya dabeecadda jilicsan ee udgoonka. Cadarka shamacaysan waxa uu leeyahay biyo aad u yar, sidaas darteed baakaydhka waxa laga samayn karaa waraaq keliya, iyada oo aan lahayn balaastik. Udgoonka jilicsan waxa loogu talagalay dadka u arka in cadarka aalkolada ku salaysan uu aad u xoog badan yahay.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Mau Primary Function: Baakaydhka Cadarka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Mau Primary Function: Baakaydhka Cadarka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Mau Primary Function: Baakaydhka Cadarka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)