Statice Naqshadaynta Aqoonsiga Muuqaalka Summada Stace by Jia Cheng

Statice Naqshadaynta Aqoonsiga Muuqaalka Summada Stace by Jia Cheng is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Statice Naqshadaynta Aqoonsiga Muuqaalka Summada Stace

by Jia Cheng

Client: Statice GmbH

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Statice Naqshadaynta Aqoonsiga Muuqaalka Summada Stace

Statice waa shirkad fadhigeedu yahay Berlin oo bixisa xogta qarsoodiga ah ee horumarinta tignoolajiyada u hoggaansan sirta. Mashruucan, naqshad firfircoon iyo midabyo muuqda ayaa soo gudbiyay nidaam aqoonsi muuqaal oo cajiib ah. Beddelka labada D (xogta asalka ah ee xogta synthetic) waxay ka kooban tahay magaca astaanta S, taas oo horseedaysa muuqaalo faa'iido leh oo gaar ah. Midabada soo jiidashada leh maaha oo kaliya laga soo bilaabo statice (Sea lavenders) sidoo kale midabku wuxuu si toos ah u muujinayaa aqoonsiga astaanta wuxuuna dhisaa kalsoonida, sii muujinta sawirka astaanta.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Statice Naqshadaynta Aqoonsiga Muuqaalka Summada Stace waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Statice Naqshadaynta Aqoonsiga Muuqaalka Summada Stace waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Statice Naqshadaynta Aqoonsiga Muuqaalka Summada Stace si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is an overall and systematic visual symbol instead of a simple logo.dynamic and innovative visual language to well communicate the brand concept. The simple and modern graphic design further clarifies and enhances brand identity.
Dimensions & Packaging: The logo is built on the golden section design. Brand fonts have been adjusted in line with the graphic design based on Sofia Pro. Poppins was chosen as the main typeface as it is a very modern and simple font.
Tags: Branding, Dynamic Logo, Visual Identity, Corporate Identity, Brand Communication
Production Technology: The vivid colors of Statice brand are used to provide a strong yet simple design. Gradient, hot stamping and silver printing process make the brand design well transmitted in the different materials.
Design Challenge: Today, privacy is increasingly valued, and presenting privacy protection in the visual language is full of challenges. Not only that, to find the appropriate design language to reflect the connotation of the industry and brand also the challenges to face.
Research: Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. We carried out preliminary work through market research, similar brand research, questionnaires and workshops
Inspiration: Statice is a privacy-preserving software company based in Berlin. Dynamic design and vivid colors communicated an impressive visual identity system. The conversion of the two "D' (original data to synthetic data) constitutes the brand name "S", which brings a powerful and unique visual feature.
Project Duration: The project started in August 2019 in Berlin, Germany, and finished in January 2020 in Hamburg, Germany.
Operation Flow: It creates a unique visual experience, where it also communicates people to brand concept and story through a modern yet simple corporate identity.