Oulevi Packaging Design Shaqada Koowaad ee Baakidhka: Baakidhka Biirka by Zhangyong Hou

Oulevi Packaging Design Shaqada Koowaad ee Baakidhka: Baakidhka Biirka by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2021

Oulevi Packaging Design Shaqada Koowaad ee Baakidhka: Baakidhka Biirka

by Zhangyong Hou

Client: Oulevi

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Oulevi Packaging Design Shaqada Koowaad ee Baakidhka: Baakidhka Biirka

Qoraalka Buugga: Oulevi waa naqshad baakidh loogu talagalay biirka la shubo. Wacaalka waa gaas bir ah oo tamaro ah, kaas oo qaadaya hal litir, oo leh cabbir bannaan oo dhererkiisu yahay 274 mm iyo dhererkiisa sarena yahay 193 mm. Sawirka daabacan wuxuu sameeyaa qaabka koob biir ah. Sawirradu waxay muujinayaan asalka alaabta ceerriga ah, oo ah shaciir laga soo iibiyay Australia, khamiir laga keenay woqooyiga Yurub, iyo hops laga keenay Waqooyiga Ameerika. Astaanta koobku waxay caawisaa macaamiisha inay ka aqoonsadaan sumcadda meel fog. Ujeeddada naqshadeynta waa in sheekada alaabta lagu soo bandhigo si cad meesha bakhaarka lagu kaydiyo.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Oulevi Packaging Design Shaqada Koowaad ee Baakidhka: Baakidhka Biirka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Oulevi Packaging Design Shaqada Koowaad ee Baakidhka: Baakidhka Biirka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Oulevi Packaging Design Shaqada Koowaad ee Baakidhka: Baakidhka Biirka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou