Mi Temple of Heaven Builder Packaging Shaqada Koowaad: Xirmada Alaabta Caruurta ee Qaab-dhismeedka by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2021
Mi Temple of Heaven Builder Packaging Shaqada Koowaad: Xirmada Alaabta Caruurta ee Qaab-dhismeedka
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
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The Design
About Mi Temple of Heaven Builder Packaging Shaqada Koowaad: Xirmada Alaabta Caruurta ee Qaab-dhismeedka
Qoraalka Buugga: Xirmada Mi Temple of Heaven Builder waa xirmo warqad ah oo loogu talagalay alaab caruureed oo qaab-dhismeed ah. Dusha sare ee xirmadu waxay soo bandhigaysaa Hoolka Ducada Beeraha Wanaagsan iyadoo la adeegsaday sawirro khadad khafiif ah, iyo qaab-dejin leh meel bannaan oo deggan oo ka dhigaysa sawirka mid xasilloon. Qaab-dhismeedku wuxuu ku daraa muuqaalka bandhiga iyo xirmada isku sanduuq keliya gudahiisa. Furitaanka daboolka sare wuxuu soo bandhigayaa albaab daabacan oo muujinaya taariikhda xidhitaanka alwaaxda dhaqameed ee Shiinaha, halka dhinaca gadaal ee albaabku uu ku qoran yahay liiska dhammaan qaybaha. Albaabka gadaashiisa, kiisaska qaybaha alaabta ayaa lagu habeeyay lakab-lakab ah. Qaab-dhismeedka gudaha waa lala soo bixi karaa oo lagu isticmaali karaa mar labaad sida sanduuq kaydin.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Mi Temple of Heaven Builder Packaging Shaqada Koowaad: Xirmada Alaabta Caruurta ee Qaab-dhismeedka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Mi Temple of Heaven Builder Packaging Shaqada Koowaad: Xirmada Alaabta Caruurta ee Qaab-dhismeedka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Mi Temple of Heaven Builder Packaging Shaqada Koowaad: Xirmada Alaabta Caruurta ee Qaab-dhismeedka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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